At age 63 Warren Buffett, one of the wisest investors, and richest men in the entire world shared his thoughts on the significance of reaching college students saying:
If you talk to 100 students and you say something that makes sense, a few of them may pay attention to it, and it may actually change their lives, as opposed to a bunch of 60 year olds… I mean, I can go hear a speech and I know whether I’m entertained or not, but I probably won’t change anything at the time.*
Imagine the potential if we not only share something that “makes sense” to students, but boldly, clearly, intelligibly communicate the life-changing Gospel of Jesus.
What an opportunity there is not only for souls to be saved, but for entire lives to be changed through college campus ministry! College students are making major decisions and have their whole lives ahead of them. There is a significant window of openness to life-changing messages on the college campus. The question is: whose message is getting out?
What kind of investment of time, energy and/or money are you making in this strategic harvest field? If you are an adult are you investing and financial resources and prayer energy into campus outreach efforts? If you are a student, what are you doing to get out the message to those lost and dying around you?
Storing up treasures in heaven is a great investment indeed, and the opportunity for substantial impact through campus ministry is huge.
[*Quoted in Warren Buffet Speaks: Wit and Wisdom from the World’s Greatest Investor by Janet Lowe, pp. 72-73]